Health & Safety Education

Educational content can inform, inspire, and change behavior. My experience creating and designing educational content for print, online campaigns, presentations, classroom instruction and professional training helps me break down challenging projects and craft powerful messages for passionate people working to educate others.

As a Product Development Manager for the Channing Bete Publishing Company, an industry leader in the public health and education publishing field, I planned, researched and led development of educational products; interviewed experts in health, safety and education; evaluated creative drafts for market suitability; and developed extensive government market expertise through customer interviews, online research, surveys, journal studies, competition review and conference networking.

 

For the samples here, my concept documentation (quoted below) and guidance led to the publication of the workbook, brochures and booklets pictured.

Public Health and Human Services workbook: Fatherhood
“The purpose of this handbook will be to help fathers of children of all ages to develop a better understanding of the rewards, responsibilities, and challenges of fatherhood in general and the needs of their own children in particular. Through the interactive component of this product, fathers should be able to both clarify their own situation and, by reflecting on this situation, strengthen the skills essential for successful fathering. The core message of this product should be that, regardless of the nature of the relationship between the reader and his children: his children need him; he can be of assistance to his children; and that by better understanding his unique circumstances and fathering in general, and by being open to change, it is possible to become a better father.” – Douglas Cramer

Public Safety brochure series: Terrorism Prevention
“The purpose of this series is to help buyers educate the general public about various issues connected to the 9/11/2001 terrorist attacks on the United States and the new national situation that has been the result. Government agencies at the federal, state, and local level are involved to varying degrees in both helping the public cope with the aftermath of the attacks and preparing the public for possible future attacks. Photographs should include representation of individuals of all ethnic backgrounds, including Americans of Middle Eastern descent.” – Douglas Cramer

K-6 Public Education booklet: Using Your Words
“This product will use a story format to help young children ages 3 to 6 understand the importance of using words to express their feelings. The storyline should focus on a situation where using words turns out to be a better way for a young child to handle a conflict with another young child than either lashing out physically or retreating into an emotional shell.” – Douglas Cramer